July 17, 2020

Don’t Silence Me Single and Video release

Don’t Silence Me – Single & Video Publicity Campaign

Clients: Mhairi Morrison, Jenn Page & Sadie Jemmett
Label: TwoUpTwoDown Records
Project: Don’t Silence Me Single & Video Publicity Campaign
Mission: Our mission was to set up a global awareness campaign for the video and single to highlight the bravery and tenacity of survivors of sexual harassment, particularly in the workplace. With viral marketing there is no one way to do it but sometimes luck plays a major role and the video/track was picked up by the #MeToo Movement and in this case the video garnered over 140k views on social media after extensive national and international TV, radio, press and digital coverage in the media. The video is still being liked and shared and has had a profound and liberating effect on the women not only involved but also those it has touched.

We are incredibly proud to be associated with the project and had roles in the video production, crowdfunding, and also organizing a series of talks following the video’s release in Los Angeles, London, Paris and Glasgow.